"Anti-Aging"
We see it everywhere- but does that mean we are afraid of aging?
No.
According to Cambridge Dictionary:
“Anti-ageing substances are intended to prevent or limit the process of becoming old”
When we write “anti-aging” on our bottles, it isn’t meant to be taken quite so Cambridge literally.
The process of becoming old, in our view, is a luxury, and to be enjoyed. Anti-aging serum is a way to do so taking care of those laugh lines you’ve developed over time from laughing so much, and giving them some vitamins with the same care as you would with your inner organs.
We don’t want to race through the process, and our serum is here to help you go through it intentionally, instead of speeding it up. We all know cigarettes, alcohol in excess can accelerate the process of aging. GLACYO’s skincare line is intended to simply let you age the way you were meant to. Free from any pollutants. Free from toxicity. Age as you live: gracefully, confidently, intentionally.
When you google Anti-aging, there is a theme of negativity, and the unfortunate superficial assumption that the user is lacking and is clinging to their youth - this is not true. This is demonstrated by a common question to Siri: “when should we start preventing aging” - “I suggest in your 20’s” she responds to me. “... The prevention is better than the cure”. As Kate Winslet put it so eloquently: "I'm baffled that anyone might not think women get more beautiful as they get older. Confidence comes with age, and looking beautiful comes from the confidence someone has in themselves."
We couldn’t agree more! Using an anti-aging serum doesn’t mean one is afraid of aging.
We at GLACYO see aging as a luxury, a gift, and we never want anti-aging to be seen as a bad thing. Anti-aging to us means, anti-negativity, anti-pollutants, anti-toxins. Pro-nutrients, pro-moisture, pro-hydration. With all the vitamins and minerals, we sincerely hope it helps you slow down, enjoy life, and feel great on the inside and out.
Jennifer Aniston, synonymous with aging well responds to the topic in a similar vein, showing us that anti-aging doesn’t mean altering, or injecting or pausing the aging process: "There is also this pressure in Hollywood to be ageless. I think what I have been witnessing is seeing women trying to stay ageless with what they are doing to themselves. I am grateful to learn from their mistakes, because I am not injecting shit into my face. I see them and my heart breaks. I think, 'Oh, God, if you only knew how much older you look.' They're trying to stop the clock, and all you can see is an insecure person who won't let themselves just age."
Anti-aging skincare cream shouldn’t be taken so literally, to physically stop the aging process, but instead to enjoy it, take care of yourself as you do age, and to do so knowing you are approaching your best which is yet to come: "I think in the past, the thought was your 20s are when you are at your best, and after that it's downhill. Now women are realizing that we are at our best as we get older. We are attractive, and we are more interesting, and we are more self-assured than we were ten years before, and there's something sexy and attractive about that to all men.” - Jennifer Lopez
Self-assured, sexy, attractive, and radiant from the inside out. Who doesn’t want that?
(Writen by Melissa Woodside)
